NEW RUMPER COMBO

Description

• You need to consider emotions: The product description establishes an emotional connection by describing the shoe as a “timeless romantic” and a “love letter from us to you.” This content marketing tactic creates a narrative around the product, making it more than just a shoe and evoking a sense of sentimentality.
• You should appeal to the senses: The discussion of the scent of Cherry Blossom adds a sensory element to the description. It engages the reader’s senses, providing a unique and immersive experience – and one you don’t expect when buying shoes.
• You need to develop a unique tone of voice: quirky, unique and playful. NTW are consistent across its site in how it shapes its copy, helping to build a recognisable brand personality